There are countless companies that offer tools that combine
automation with things like SMS marketing, CRM integrations, and even A/B testing. The better your choice of software, the more likely you are to tap into
the potential ROI of email. However, there are also good options for free tools
that fulfill the main role of email marketing very well.
We have listed the top rate and best free email marketing platforms for startups, small businesses, medium-sized businesses, and eCommerce stores.
1. GetResponse
This platform can be used by small and medium businesses and
is one of the most cost-effective. One of the few that, even as value increases
as your business grows, it doesn't become extremely costly. GetResponse is a software highly
praised for its high delivery rate. By testing the plan, you will be able to
enjoy 30 days of free email marketing using all the features of a paid account.
The tool has simple tools for beginners, but it also has advanced functionality. With GetResponse you will get professional email templates, free access to 1,000 images from iStock, multimedia tutorials, database management, and segmentation, automatic responses, form creator, HTML editor, landing page creator, support for the webinar, A/B testing, submission, and engagement reports (opens, clicks, conversions, etc), anti-spam, integrations with social networks and applications, RSS, among other features.
2. Aweber
Also aimed at small and medium businesses, AWeber is one of
the most accessible email marketing tools on the market. Like MailChimp, it
allows integrations with almost any app and platform like WordPress. The
software makes available to its users email templates to use in their
campaigns, email list management, and autoresponders, among others.
AWeber is another software that offers a 30-day free trial option. Some features available are free professional templates, list management and segmentation (by engagement), submission reports, form creator, email automation, and integration with Facebook, WordPress, Leadpages, and Paypal.
3. ActiveCampaign
ActiveCampaign is a suitable option for small and medium businesses.
In addition to being an email marketing tool, the platform can also be used as
a CRM tool to manage your contacts. Its campaign automation tool - which allows
you to create templates that will automatically be sent to the contact segments
you've created - is one of the easiest to use, in addition to the affordable
price range, with the basic subscription costing $9 a month.
It helps you
gather detailed information about each of your customers, dividing them into
lists based on interests, locations, etc. The cool thing is that it also
includes an awesome email editor, which allows you to design attractive and
appealing emails.
4. SendPluse
SendPulse is a platform that allows you to send email
marketing, SMS's, web push notification, Email verifier, and more. It has free
plans, which allow you to test the tool before adding it to your favorites.
It also has the 360 automation feature, which allows you
to perfect email at the right time and get more engagement and
integration. It is a multi-channel platform, easy option to create Chatbots for
Facebook, Instagram, Telegram, WhatsApp, and promote your offer via messenger.
5. Thunderbird
The Mozilla Foundation provides the Thunderbird app, which
allows you to send free marketing emails and manage multiple email accounts. It is useful for single-owner businesses to send limited mail merge emails to their customer.
Thunderbird needs to be downloaded and configured to use but
it works on any operating system. As it is a super light program, it can work
on simpler computers.
It is a very light program that can work on the simplest computers. Thunderbird has no limit on recipients or sending messages.
6. Moosend
Moosend may
not be as popular as some of the options on this list, or bigger companies like
MailChimp, but it's still a great choice for small businesses. With this
software, you can create engaging email marketing campaigns, complete with
detailed campaign performance reports to help you monitor how to optimize your
campaigns. It also has an excellent delivery rate.
Advanced targeting options are part of what makes Moosend so
effective as an email marketing tool because you can build better relationships
with potential customers. Even newbies to email marketing can easily see some
of the best ways to optimize your campaigns for stronger results.
7. EmailOctopus
EmailOctopus is another emerging email marketing services provider
that helps small businesses to eCommerce stores. It has easy-to-use functions like
drag and drop email builder, powerful analytics, bounce/complaint tracking, and
more. EmailOctopus provides, in its free plan, a limit of up to 10,000 emails
per month for up to 2,500 subscribers.
In addition, all data from email campaigns and reports are stored for a period of 30 days and the company's support team is available to help you in analyzing the results. Prices for unlimited sends start from USD $ 20 monthly for sending 50,000 emails.
8. SendinBlue
Sendinblue is an email marketing service for people who may
not have much prior experience with these tools. You can create and customize
email templates quickly, using a drag-and-drop builder, and create acceptance
forms for your website as well. There is also a selection of workflow templates
to help with automation and in-depth analysis and reporting.
With this email marketing software, you can easily create
automated responses and custom workflows based on triggers that strengthen your
relationship with your target audience. There is access to CRM available and
SMS marketing as well.
9. Mailchimp
Mailchimp is the most used email marketing tool among
marketers. It is an all-in-one integrated marketing platform. It offers a free plan
that provides up to 2,000 subscribers and allows you to send 12,000 emails
per month.
In addition to being simple and intuitive, you will be able to: Easily customize emails and templates, have access to free professional templates, delivery reports (delivery, opening, clicks, etc), management, and segmentation of the contact base (basic and advanced), integration with several services and applications (WordPress, Magento, Twitter, Facebook, Shopify, etc), creation of custom forms, and A/B testing.
10. Campaign Monitor
Campaign
Monitor is another marketing automation option for anyone looking to create
successful email marketing and lead nurturing campaigns. Most of its editors - both templates and marketing
automation - work in the "drag and drop" scheme, ideal for startups
and eCommerce businesses.
One of its most advanced functions is creating personalized emails, built according to data obtained from previous campaigns. In other words, depending on the results of a previous campaign, you'll be able to create a personalized message to a certain behavior group automatically, without the need to segment them yourself. Campaign Monitor also has one of the most affordable plans, costing $9 a month.
11. SendX
SendX is
intuitive and affordable email marketing software. Easy to use platform that drives
sales and revenue. With SendX you can send unlimited emails. It has rich
features like email automation, high
converting forms, pop-ups forms, and landing pages, pre-built email templates, personalization, a countdown
timer, images, buttons, etc.
SendX optimizes the campaign based on past open behavior, timezone, domain name, email client, ISP, etc. Also, you will get free access to half a million stock images to design beautiful emails and newsletters. Price start at just $7.49 / for 1000 contacts, includes all features and unlimited sends.
12. Constant Contact
Among the
largest and fastest email marketing solution available today, Constant Contact
promises businesses an easy way to bring their campaigns to life. Despite a
great selection of features to explore, Constant Contact is a suitable solution
for service providers, small businesses, and start-ups, with many integrated
templates and workflows.
Constant Contact software allows you to manage your email list, create email marketing campaigns and email templates for testing. It also has features like social media integrations, email workflows, and performance reporting. The value of your subscription, however, is more expensive than the platforms above, being $20 monthly. On the other hand, your free trial lasts for 60 days.
13. ConvertKit
Another well-known email marketing solution with a great selection of powerful features.
ConverterKit often stands out as an attractive choice for bloggers, marketers, and authors. The easy-to-use backend is a pleasure to work with, and there are
many unique features designed to strengthen your customer relationships, such
as content updates, sign-up form incentives, and more.
ConverterKit is a great tool for segmenting subscribers into people interested in buying something, people who have bought it before, and so on. This ensures that you can send automated emails in the way that makes the most sense. ConverterKit also comes with several useful tools for optimizing your campaigns, such as customizable templates and A/B tests.
14. Mad Mimi
Mad Mimi mainly focuses on sending emails rather than
worrying about other marketing strategies. This is great for anyone who really
only needs this feature and doesn't really care about the rest.
The email editor is very easy to move and offers themes based on color schemes and content blocks. It is still possible to integrate the app with some social networks.
15. Drip
Drip is a marketing automation platform that fits for
eCommerce companies. It has all eCommerce features that drive sales and revenue. A great
way to reach your audience utilizing email, SMS, and tight 3rd-party
integrations. The Drip Solution comes with a robust backend that is simple to
use, you will not face any problems figuring out how everything works.
The email software also integrates well with many of the popular eCommerce platforms in the market today, such as Shopify, Magento, BigCommerce, WooCommerce, and WordPress. You can connect your audience members and create pop-ups and sign-up forms for your website to capture as many leads as you like. Drip differs from other tools because it has fantastic features like marketing automation tools, email segmentation, split testing capabilities, and much more.
16. MailerLite
MailerLite is
an elegant email marketing platform that helps to generate more
leads and revenue. Most users, including beginners, find its interface
attractive, elegant, intuitive, and, most importantly, user-friendly. It helps
small businesses quickly create email automation workflows and design emails
and landing pages without any technical knowledge.
MailerLite offers a decent free plan, which accommodates up to 12,000 emails per month and 1,000 subscribers.
17. Zoho Campaigns
In the field of business solutions, Zoho really excels by offering multiple solutions for essentially every aspect you need to monitor and manage in your business. It is one of the most competitive email marketing tools, integrated with Zoho CRM. With Zoho Campaigns, you'll be able to use ready-made templates or compose an e-mail in a professional way from the drag & drop editor.
18. MailJet
Mailjet is an excellent alternative for both experienced and
newbie users. It has a simple interface and allows you to customize email
themes and layouts.
It also offers an email API to build transactional emails on your web or mobile app. This feature will allow your app to send milestone emails, update confirmations, invoice notices, and more.
19. Omnisend
Omnisend is one of the email marketing tools designed
for eCommerce stores. It includes pre-built email templates, email marketing,
SMS, and automation.
The platform also offers reports on the performance of campaigns and pre-built automation for cart abandonment, welcome series, transactional emails, and more. The paid version has a minimum value of US$16 a month for sending up to 6,000 emails and 60 SMS.
20. Klaviyo
Klaviyo is another complete email marketing service provider
with the right integration for your Shopify eCommerce store. It has everything
including automated workflows,
email capture, and pop-ups forms, email templates, behavior-based action, and more.
Its intuitive drag and drop builder is very useful when creating emails. You get a wide range of easy-to-use options for quick and easy editing of the overview of your emails and message content.
21. Mailrelay
Mailrelay is an advanced Email Marketing system with unique features. It allows you to create, send and manage your campaigns with complete statistics about your subscribers' behavior.
22. Sender
Although Sender is less well known than solutions like Mailchimp and Convertkit, Sender is an increasingly popular tool for marketers looking for a solid email presence. If you need a quick and affordable way to get started with email marketing then this is the best tool to start with. Sender simplifies everything from automated emails to transactional emails for bloggers and eCommerce store owners.
23. Benchmark
Benchmark's system was created with a focus on medium and small businesses. So if this fits your profile, it's worth checking out the different features available in your email marketing tool. It also has a drag & drop editor, allowing you to compose emails faster, as well as having them automatically adjust to different devices, such as desktops, tablets, or smartphones.
With the free plan, you will be entitled to fully customizable professional templates, a tool for creating forms and polls (for insertion on the website and in email), database management and segmentation, automatic responses, shipment reports (send, openings, clicks, etc.), A/B testing, and integration with over 300 apps and plugins.
24. Autopilot
As the name implies, Autopilot's premise is to transform
email marketing and lead nurturing processes into fully automatic procedures.
The main difference is that it monitors the journey of
consumers, which enables the development of personalized strategies for each
one of them.
And it goes even further: it also creates specific content for messaging applications, such as Whatsapp, SMS, and even letters at the right time in the user's journey. It is one of the most complete marketing automation tools available today.
25. Mailify
Efficient, powerful, and user-friendly that's Mailify, one of
the email marketing & SMS tools for those with the greatest ambition for
results. In terms of conversion and brand awareness.
This, combined with a modern and easy-to-use Drag&Drop
email editor, allows you to customize one of the various newsletter
templates or dynamic forms without requiring any technical knowledge.
Mailify enables integration with the most relevant platforms (Google Analytics, Woocommerce, WordPress, Magento, etc.), and provides technical assistance in several languages.
Conclusion
Selecting the right email marketing software on a budget is harder than it sounds. There are so many options out there. In addition to the options we've already mentioned, you can also consider tools like GetResponse, Aweber, Campaign Monitor, Convertkit, ActiveCampaign, Drip, Sender, and many more.
You need something that matches your budget, but getting the
right selection of features is also essential. No company can afford to cut
costs on their marketing campaigns.
A good option? Try some of the free services available from many email service providers. This will give you the chance to see how the tools work without committing to any software right away.
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